SEVERAL GOALS VSÂ ONE
WHILE YOUR HOMEPAGE SENDS SITE VISITORS TO A VARIETY OF LINKS AND TOOLS TO AID IN SITE NAVIGATION, A LANDING PAGE SIMPLY HAS ONE MAIN GOAL: TO INCREASE LEADS OR SALES.
SEVERAL CTAS AGAINST ONE CTA
COMPARED TO A LANDING PAGE, WHICH ONLY OFFERS ONE CALL TO ACTION, A HOMEPAGE INCLUDES MORE LINKS AND, THUS, MORE DISTRACTIONS (WHICH IS TOTALLY FOCUSED ON THE SINGLE GOAL AS DESCRIBED ABOVE).
VARIOUS VERSUS MINOR DISTRACTION
SINCE THE PURPOSE OF YOUR HOMEPAGE IS TO PROMOTE YOUR ONLINE SCHOOL TO THE WORLD, IT ONLY MAKES LOGICAL THAT YOU WOULD ALSO INCLUDE A NUMBER OF INTERNAL LINKS TO OTHER PAGES ON YOUR WEBSITE AS WELL AS SOME GENERAL INFORMATION ABOUT YOUR ELEARNING BUSINESS AND COURSES. HOWEVER, BECAUSE A LANDING PAGE HAS JUST ONE GOAL, IT DOESN'T CONTAIN MUCH INFORMATION ABOUT ANYTHING ELSE BUT WHAT YOU WANT VISITORS TO DO AFTER READING AND SEEING ITS CONTENT.
MORE PEOPLE AGAINST THE INTENDED AUDIENCE
A HOMEPAGE TYPICALLY HIGHLIGHTS THE LARGER MARKET THAT YOUR E-LEARNING FIRM SERVES (E.G., HEALTHCARE). A LANDING PAGE FOCUSES ON A PARTICULAR AUDIENCE SEGMENT WITHIN YOUR LARGE ONE (E.G. THE HR TEAMS OF HEALTHCARE COMPANIES). YOU MIGHT, FOR INSTANCE, OFFER A CATALOGUE OF ONLINE COURSES GEARED TOWARD HEALTHCARE ORGANISATIONS IN GENERAL. IN THIS INSTANCE, YOU MIGHT HAVE DEVELOPED A LANDING PAGE FOR ONE COURSE THAT TRAINED HR MANAGERS ON HOW TO HANDLE PROMOTIONS AND TALENT IN THEIR HEALTHCARE ORGANISATION.